EQ Event Dashboard

I was tasked with designing an event dashboard app for attendees to view and manage their event data.

PROJECT GOALS

  • Centralize Event Data: Provide a single platform where hosts can access and manage all their event data.

  • Enable Real-Time Monitoring: Offer real-time insights and updates to allow hosts to respond quickly to changes.

  • Simplify Data Analysis: Design tools that make it easy for hosts to analyze key metrics and trends.

  • Enhance Decision-Making: Empower hosts with actionable insights to optimize event performance.

  • Ensure User-Friendly Design: Create an intuitive interface that is easy to navigate, even for users with limited technical expertise, on desktop and mobile.

RESEARCH AND DISCOVERY

The design process began with comprehensive user research to understand the needs, challenges, and behaviors of event hosts. Methods included:

  • Interviews and Surveys: Conducted with event organizers, both professional and amateur, to gather insights on their data management practices and pain points.

  • Persona Development: Created detailed user personas to represent different types of event hosts, from large-scale event planners to small community organizers.

  • Task Analysis: Analyzed the key tasks involved in managing event data, such as tracking ticket sales, monitoring attendee engagement, and managing finances.

KEY FINDINGS

  • Fragmented Data Sources: Hosts often struggled with data spread across multiple platforms, making it difficult to get a comprehensive view of their event’s performance.

  • Need for Real-Time Data: Many hosts expressed the need for real-time data to monitor their event’s progress and make quick decisions.

  • Complexity in Data Analysis: Users found it challenging to analyze data, especially when dealing with large datasets or multiple metrics.

  • Desire for Customization: Hosts wanted the ability to customize their dashboard to focus on the metrics most relevant to their specific events.

WIREFRAMING AND PROTOTYPING

I created wireframes and prototypes to visualize the app’s interface and user flows. Key considerations included:

  • Intuitive Navigation: Designed a simple and logical navigation structure to ensure users could easily access the information they needed.

  • Data Visualization: Focused on creating clear and understandable data visualizations, including charts, graphs, and heat maps.

  • Customizability: Provided options for users to customize their dashboard layout and select the metrics they wanted to monitor.

  • Responsive Design: Ensured the app was optimized for both desktop and mobile devices, allowing hosts to manage their events on the go.

SELECT EVENT

EVENT ANALYTICS

EVENT DASHBOARD

EVENT ATTENDEES

KEY FEATURES

CUSTOMIZABLE ANALYTICS

Users can customize their dashboard by adding, removing, or configuring widgets. Widgets cover a range of metrics, including financial performance, social media engagement, and attendee feedback. Hosts can prioritize the metrics most important to them.

MULTI-DEVICE SUPPORT

The app is designed to work seamlessly across devices, including desktops, tablets, and smartphones, ensuring that hosts can access and manage their event data from anywhere.

UNIFIED DASHBOARD

A centralized hub where hosts can view all their event data in one place. The dashboard provides an overview of key metrics, such as ticket sales, attendee demographics, and engagement levels.

FINAL DESIGN

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